Once again, a Prince album will be given away in European newspapers and magazines.

His twenty-seventh album, 20Ten, will be available for free on the cover of the Daily Mirror and the Daily Record in the UK, Rolling Stone in Germany, and other publications in France and Belgium.

Two and a half million copies will be distributed with the July 10 edition of the various European newspapers and the August issue of German Rolling Stone, published on June 22.

Unsurprisingly, the publications will have a flowery extended feature on Prince. The UK interviews will be the first he has done with the British press is a decade.

The symbolic one first pulled the free-album-with-your-daily-paper stunt in 2007, when his twenty-fifth album Planet Earth was given away with copies of the UK'sMail on Sunday newspaper prior to a series on London O2 Arena shows.

The decision infuriated his record label, and also retailers, and Columbia is still hasn't made Planet Earth available in the UK.